February traditionally looks "quiet" on marketplaces — but it is during this period that small rule changes turn into direct losses of money: logistics change somewhere, violations and fines get tougher, and conversion factors in the card. In the TotalCRM analysis, this effect is formulated very precisely: "small" updates quickly turn into money.
Ozon: reassembling the unit economy in advance, not “after payments".
The main point is the changes from April 6, 2026. Ozon has officially announced that it will reduce logistics tariffs for FBO and FBS, adjust the sales tariff and eliminate the "average delivery time" for FBO. For the seller, this is not a "help", but a new payback threshold: the minimum selling price, the allowable depth of discounts in promotions and the margin for goods with expensive delivery (size/regions/peaks) are changing. The authors of the article explicitly call this "news about money."
Practical conclusion: in February, it is necessary not to discuss "more expensive / cheaper", but to run 20-50 SKU through two scenarios for April (prices, promotions, refunds, actual logistics) and separately identify positions with a "marginal" profit of 3-7% — there any movement of the tariff reverses the sign.
Wildberries: packaging as a protection against downtime and disruption of the season.
WB updates packaging materials in different categories, and this is directly related to the risks: failed delivery, delayed acceptance, damage and increased returns, and a decrease in the card's rating. In terms of foreign economic activity logic, it's one-on-one: if the load "stands up", you lose the demand window. Therefore, a reasonable minimum for February is to select 10 SKUs with maximum claims/damages and standardize the packaging “according to the risk level”, consolidating responsibility and photo fixation.
Yandex Market: conversion begins with the name, not with the bid in the advertisement.
The site has released material about brand naming, and this gets into the sellers' pain: in the search results, the buyer chooses with his eyes. A strong, pronounced and distinguishable name reduces the proportion of accidental clicks and increases repeat purchases. A 20—minute receipt from an article (clarity, pronouncability, dissimilarity, range extensibility, trust) is a quick way to find a "hole" in a conversion without spending a budget.
The overall result of February 2026: the sites are simultaneously strengthening regulations and recalculating the economy. Those who keep control “in their heads and tables” often lose margin unnoticeably — in promotions, in refunds, in logistics and in fines.
